You’re Catfishing Your Clients with Outdated Headshots! This is How Often You Should Keep Your Headshot Updated.
Have you taken a good look at your headshot lately? If you're still using the same photo from your post-secondary glory years, then you might as well be showing up to client meetings or networking events wearing Juicy sweatpants and a Von Dutch trucker hat.
Just as fashion trends have evolved, so should your professional image.
An outdated headshot can lead to unintentional "catfishing" of your clients and colleagues, creating confusion and low-key having a silent but negative impact on your brand reputation.
In this blog post, we'll discuss the significance of keeping your headshot current, capturing your true essence, and ensuring that your online presence aligns with the person you are today.
Catfishing, Kittenfishing, and the Importance of Signaling.
Now, I know what you're thinking: "Catfishing? That's a bit extreme…" In reality, it’s more like Kittenfishing, but that didn't have the same zing when I was thinking of a title but stick with me here.
If you’re in an industry where it is commonplace to market yourself with a headshot, it’s because trust, competence, and approachability are very important to potential clients. And when you're meeting that client in person or on Zoom for the first time, and the headshot that looked nothing like you now… Well, you get the idea.
Whether we like to admit it or not, we connect with humans to a large degree in a visual way. Signaling is a subtle aspect of personal branding and some of us do it without even knowing. We present ourselves in a certain way in hopes to attract our ideal clients. Your clients want to work with you because they see some aspects of themselves in you and vice versa.
Tired of using the same old headshot?
How often should you update your headshot?
We age, and we make lifestyle changes. Some of us have spiritual awakenings. Whatever changes us, we have to own it. Look, at the time of writing this, I am 36 years old. Let me show you the photo I was using when I turned 30 and the photo I am using today.
In my later 20s, health and fitness was my biggest priority in life. Today, not so much. I have settled down, and live a more balanced, career-centric lifestyle. What I gained in weight, I also gained in life experience. This is who I am and this is who my clients can expect to see when we work together for the first time.
Everyone ages and makes changes at different rates. The younger you are, the slower this happens, but as we get older, things speed up. As a general guideline, I recommended updating your headshots every 2 years or when you make a major lifestyle or career change. However, these recommendations can vary depending on individual circumstances, such as changes in weight, hairstyle, or other significant physical changes.
The Headshot Glow-Up: Tips for a Flawless Update
Now that we've established the importance of keeping your headshot current, let's talk about how to make that happen. Updating your headshot shouldn't be a chore – in fact, it can be a fun and empowering experience that will showcase your growth and development. Here are some tips to ensure your new headshot captures your essence and sends the right message.
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Hiring a professional photographer who specializes in headshots will make all the difference. They'll know how to capture your best angles, use the right lighting, and make you feel comfortable in front of the camera.
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Your headshot should reflect your personality, so be true to who you are. Avoid trying to look like someone else or imitating a popular trend – it's all about capturing the real you.
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Choose clothing that represents your industry and professional style. If you're a lawyer, for example, a suit may be more appropriate than casual attire. Make sure your clothes are clean, well-fitted, and wrinkle-free.
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Opt for a timeless and classic look rather than chasing the latest fashion trends. This will ensure your headshot remains relevant and professional for a longer period.
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Keep makeup natural and minimal, as you want to look like yourself, not a heavily edited version. Men should be well-groomed, with facial hair neatly trimmed if applicable.
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Once you have your new headshot, be sure to update all your online platforms – LinkedIn, website, social media, and any professional directories you're a part of. Consistency is key when it comes to personal branding.
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Remember that updating your headshot is a celebration of your growth, both personally and professionally. Enjoy the experience, and be proud to show off the new you!
In conclusion, keeping your headshot up-to-date is an essential part of maintaining a strong personal brand. By regularly updating your headshot, you signal to clients and colleagues that you are a dynamic and evolving professional who takes their image seriously.
So, if you're in Burlington, Ontario, and looking for a headshot photographer who can help you update your image, nice to meet ya! Let’s get in touch, and create a headshot that accurately represents who you are and what you stand for.
Don't catfish your clients any longer – update your headshot today!
